The value in sending Propsecting & Nurturing Gifts now, not later
A promotional gift can be a great way to introduce your product or service to a prospect, to remind inactive customers that you want to hear from them, or to thank a first-time customer for their order and encourage them to return.
Research shows that 83% of recipients are more likely to do business with a brand after receiving a promotional gift.* But high impact does not necessarily need to be at a high price point.
If you are struggling to decide on promotional merchandise that sends the right message and will achieve the desired return on investment, there are two key things to remember.
1. Make it useful. 76.4% of respondents keep promotional products that are useful.# When something you have had branded is kept, your brand stands a much higher chance of being recelled when a need for your product or service arises. Additionally, others in the home or office will start to recognise your logo and name as familiar.
2. Make it memorable. When we see something clever, unusual or just plain funny, we remember it. If your promotional merchandise is unique or cleverly matched to your brand, product or service, then it will be remembered and, better still, talked about with others! Have an idea in mind but can't find merchandise to suit? Just about anything can be sourced or manufactured if you do your homework and find the right supplier.
Remember to make the most of this marketing exercise. Think carefully about your branding (product colour, logo positioning). Add a business card, include a call to action. Try to follow up with a call to make sure the gift was received and take this time to see what opportunitites there may be in the new year.
If your sales team can secure meetings now, you might have the jump on competitors. What a great way to start 2018! Be sure to keep track of the return on your investment using our ROI calculator (*to be created and linked) and decide whether to change your merchandise for variety or stick with what has worked.
*Promotional Products Association International, PPAI Research, 2017
#The Australasian Promotional Product Association, Industry Statistics, 2016
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