It can be difficult to decide how to spend your marketing budget. Luckily, bodies such as the Australasian Promotional Products Association (APPA) and Promotional Products Association International (PPAI), have conducted studies on the impact of promotional products on consumers and business customers to reveal some very positive outcomes for those investing in branded merchandise.
The APPA and PPAI statistics that follow can help to demonstrate why you should choose promotional merchandise for any occasion and to achieve various objectives.
Need to increase brand awareness and bring in new business?
- 89% of people have received a promotional product in the last 6 months*
- 76% of people recall the name advertised on a promotional product^
- 8/10 researched the brand, 83% said they were more likely to do business with them^
Want your marketing spend to have real staying power?
- 81% keep promotional products for more than a year*
- 76.4% said they keep their promotional product if it is useful^
But will they really use a branded product?
- 91% of people have a promotional item in their kitchen^
- 74% have at least 1 promotional product in their office, 59% have 2 or more^
- Top 3 reasons why promo gifts are kept: Fun, Functional, Trendy*
And, just in case you're not convinced, did you know 100% of advertisers said that adding a promotional product returned a favourable response to their campaign?^ And it doesn't have to be at a high price point to get the returns. Choose wisely, think about your message/your market, order from Events Plus (of course) and really, you can't go too far wrong!
Thanks to the associations for their valued research and content.
*Promotional Products Association International (for more see www.ppai.org)
^Australasian Promotional Products Association (for more see www.appa.com.au)
Events Plus is a promotional marketing agency combining extensive experience in events management and promotional marketing with a great range of expertly sourced merchandise to suit all budgets, concepts and timeframes.
As the founder of Events Plus in 2004, our director, Jane Hamilton leads by example. Her passion for the business, matched by her creativity and desire to embrace innovation, allows Events Plus to offer memorable and bespoke solutions for any promotional campaign, rebranding project or event.
Our impressive network of strategic partners ensures possibilities go far beyond the traditional event themes and merchandise options that people have come to expect. Whatever your brand, product or service, Events Plus has the tools to deliver low stress, high quality outcomes.